The influence of government business development programmes on the innovativeness of women entrepreneurs in selected rural areas of KwaZulu-Natal

Abstract

Women entrepreneurs in rural KwaZulu-Natal (KZN), South Africa, face numerous challenges that limit their business growth and innovation despite government efforts to empower them. This study investigates how government business development programmes influence the innovativeness of these women entrepreneurs. This study aimed to evaluate how effectively these programmes foster innovation among women-led businesses in rural areas. Specifically, to identify key factors that contribute to the success of these initiatives, including the training and support provided, and the overall impact on business growth and sustainability. By analyzing these aspects, we seek to understand how these programmes can be improved to meet the unique challenges faced by women entrepreneurs in rural settings, ultimately leading to increased innovation and economic development in these communities. A mixed-method approach was used, combining semi-structured interviews, questionnaires, and focus groups with women entrepreneurs selected from various rural communities in KZN. Findings reveal that while 80% of participants had registered businesses, many still faced barriers such as limited access to resources and inadequate programme support, which hindered their innovativeness. The study highlights key factors that affect programme success and identifies gaps in policy implementation. These insights contribute to a better understanding of how government initiatives can be tailored to support rural women entrepreneurs more effectively. The research recommends a new model to enhance women’s innovativeness, ultimately promoting their empowerment and economic development in rural KZN. Overall, this study provides valuable guidance for policymakers and programme designers aiming to improve the impact of business development interventions in rural settings.