Effective intercultural communication : a case of radio Al Ansaar

Abstract

Organisations are becoming more multicultural due to internationalisation and migration in a globalised world. Intercultural communication, crucial for diverse workplaces, involves sending and receiving messages among employees from different cultural backgrounds. Intercultural communication can lead to varied interpretations of verbal and non-verbal cues, particularly in countries with high immigrant rates, resulting in communication challenges. The aim of this study is to examine the cultural barriers among employees at Radio Al Ansaar. The objectives of the study are to identify barrier types and specific problems and suggest solutions. The study employed a quantitative research approach. A census method was considered appropriate for this study and adopted. Data were collected via structured questionnaires. Questionnaires were distributed and administered to 55 employees; of whom 45 employees participated. The findings of this study revealed that verbal and nonverbal cultural differences, cultural stereotyping, ethnocentrism and personal characteristics such as age, gender, home language and nationality were the main cultural barriers. To address cultural barriers and challenges, practical recommendations include advocating for employees to cultivate patience, understand diverse perspectives, promote open communication, enhance language skills and foster empathy. Additionally, the study suggests that broadcast media can play a pivotal role in this context by supporting intercultural sensitivity training, encouraging cross-cultural activities and facilitating open communication initiatives.