Business administration students’ perceptions of entrepreneurship at Durban University of Technology

Abstract

It has long been known that entrepreneurship reduces poverty and promotes economic growth. The overall purpose of this study is to explore and understand the entrepreneurial intentions of third-year Business Administration students in the Department of Entrepreneurial Studies and Management at Durban University of Technology (DUT). The focus is on the perceptions of students regarding the role played by the Entrepreneurial Studies and Management programme in promoting entrepreneurial intentions This study used a mixed-methods approach and the primary data collection instruments were questionnaires and interviews. The research findings indicate that factors influencing entrepreneurial intentions among third-year Business Administration students include creativity, a desire to assist others, and the importance of education in entrepreneurship. Students value practical skills, an entrepreneurial mindset, and a willingness to take calculated risks. The curriculum in the entrepreneurial studies and management department plays a significant role in preparing students for entrepreneurship, providing both theoretical knowledge and practical guidance. Networking opportunities and support structures offered by INNOBIZ and Enactus, contribute to increased student awareness and interest in entrepreneurship. Overall, fostering creativity, social responsibility, and a strong educational foundation are key elements in promoting an entrepreneurial culture among students.