An exploration of the applicability of graphic facilitation for ideation in tertiary institutions in South Africa : an action research study of second-year graphic design students at Durban University of Technology

Abstract

This study investigated how graphic facilitation could be applied in a tertiary graphic design setting to help students improve their ideation process. Graphic facilitation is a technique used to rapidly develop and capture innovative ideas or solve problems amongst groups in a workshop. The study aimed to develop and recommend a more successful ideation process that could be adopted by second-year graphic design students in order to reduce cases of plagiarism. The study drew on a theoretical framework that combined the Social Constructivism theory (Zone of Proximal Development, scaffolding), the Emmert and Donaghy communication model, Petty’s model of creativity and the associative theory of creativity. A qualitative action research methodology was employed within an interpretive paradigm. Data was gathered by means of semi-structured interviews and observation of graphic design students and lecturing staff at a graphic design department in a South African tertiary institution. The results of each cycle informed the following cycle. The initial cycle examined previous applications of graphic facilitation, with a pilot study simultaneously conducted on how students are currently ideating their projects, and pre-testing of the interview questions. Cycle 2 consisted of a graphic facilitation workshop informed by the findings of the initial cycle; and cycle 3 was an iteration of cycle 2, but refined based on the findings of that cycle. The inconclusive results highlight students' lack of comprehension of graphic design terminology, and hence non-development of critical thinking. Despite the research constraints imposed by the COVID-19 pandemic in 2020, some students improved their ideation process by enhancing their critical thinking. This suggests that graphic facilitation could be adopted to enable students to be less prone to plagiarism.