Please use this identifier to cite or link to this item:
Title: An investigation into the perceived impact of Richards Bay Minerals corporate social responsibility to the communities in the Northern region of KwaZulu-Natal
Authors: Njapha, Ntombizonke P. 
Issue Date: 2017
Corporate Social Responsibility (CSR) has been recognised as a weapon to survive in global competitive environment. This research paper evaluated the impact of Richards Bay Mineral’s (RBM) corporate social responsibility on communities in the northern region of KwaZulu-Natal. The factors that influence and those that hinders the implementation of CSR initiatives were identified. Strategies that can be applied by CSR managers at RBM in improving stakeholder engagement and communication have been suggested.
A quantitative research method was applied in the study. The research sample was selected randomly, using a cluster sampling method and consisted of 250 participants required to complete a Likert scale questionnaire. The questionnaire we distributed to the participants and were collected after two weeks by the researcher. The data was analysed using the statistics package SPSS version 21.0, with the results presented by figures developed in Microsoft Excel and cross tabulation tables.
The results of the findings identified factors that influenced CSR initiatives as lack of feedback, communication and stakeholder engagement. Commitment from senior management must be demonstrated at a local level to facilitate community engagement, feedback and monitoring, because the logic of CSR is towards seeing its impact in community socially, environmentally and economically.
Submitted in compliance with the requirements for the Master's Degree in Technology: Human Resources, Durban University of Technology, Durban, South Africa, 2017.
Appears in Collections:Theses and dissertations (Management Sciences)

Files in This Item:
File Description SizeFormat
NJAPHA_NP_2017.pdf5.06 MBAdobe PDFThumbnail
Show full item record

Page view(s)

checked on Jul 13, 2024

Download(s) 50

checked on Jul 13, 2024

Google ScholarTM




Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.