Vertical representation of gender in the Ghanaian broadcast media

Abstract

The gender gap in media organizations has drawn research attention in recent years. This study, through the lens of the glass ceiling concept, draws on interview data to explore how gender is represented in managerial positions within Ghanaian broadcast media. The study’s findings indicate that, despite progress towards gender equality, men continue to dominate top managerial positions in Ghana’s broadcast media. The absence of institutional policies specifically targeting gender representation perpetuates these inequalities. Further, informal efforts by some media firms to ensure fair representation lack the effectiveness of formal guidelines and accountability mechanisms. Thus, women in the Ghanaian broadcast media experience the “glass ceiling” effect and are excluded from managerial decision-making processes. The study highlights the importance of promoting gender equity and diversity in leadership within the Ghanaian broadcast media.