Introduction : digitalisation and organisational communication

Abstract

Organisational Communication in Africa: Navigating a Digitalised World is a book that brings together empirical work that examines how digitalisa tion is impacting on and re-configuring organisational communication in different countries across the African continent. The book provides new insights, theories, and practical strategies for engaging with organisational communication from a Global South perspective. The rapid acceleration of technological changes presents both opportunities and challenges for organisations operating on the African continent where the adoption of digital technologies has significant variations across countries (Li, 2024). The fourth industrial revolution has been transforming organisations and their environment as well as society as a whole for more than a decade now. However, developments surrounding the onset of COVID-19 in 2020 have staggeringly increased the pace at which transformation is tak ing place in organisations regardless of their prior state of readiness. This book notes that although the digitalisation of organisational communica tion per se is not a new phenomenon, the seismic changes brought by the fourth industrial revolution have been transformative of organisations themselves, their environment, and the practice of organisational communication.