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Title: The proposed banning of alcohol advertising in a developing economy
Authors: Govender, Jeevarathnam Parthasarathy 
Keywords: Alcohol advertising;Alcohol abuse;Alcohol misuse;Counter-advertising of alcohol
Issue Date: Apr-2013
Publisher: International Foundation for Research and Development
Source: Govender, J.P. 2013. The proposed banning of alcohol advertising in a developing economy. Journal of Economics and Behavioral Studies, 5(4): 210-220.
Journal: Journal of Economics and Behavioral Studies, vol. 5, no. 4 
The growing problem of alcohol misuse and its social consequences have been attributed to the
advertising of alcohol, by some parties. Alcohol companies and the advertising industry have refuted this
claim. It is against this background that this paper seeks to assess consumer attitudes towards alcohol
advertising in South Africa. A survey was conducted amongst a sample of 400 respondents. Respondent
demographics and attitudes towards the advertising of alcohol were ascertained. The results indicate no
significant relationship between the selected demographic variables (viz. gender, age, income, education level
and race) and attitude towards the advertising of alcohol. Some perspectives on the implications for policy
and practice are presented.
Appears in Collections:Research Publications (Management Sciences)

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