Please use this identifier to cite or link to this item: http://hdl.handle.net/10321/84
Title: The business strategy development among SMME's in the KwaZulu-Natal clothing manufacturing sector
Authors: Laljit, Carmen Rochelle
Keywords: Clothing trade--South Africa--KwaZulu-Natal;Industrial productivity--South Africa--KwaZulu-Natal;Small business--South Africa--KwaZulu-Natal;Small business--Management;Management--Dissertations, Academic;China--Commerce
Issue Date: 2006
Abstract: One of the major problems facing SMME’s in the South African clothing industry is the surge of clothing imported particularly from China, which negatively impacts on the ability of local firms to survive in business. Despite this challenge within the volatile business environment some SMME’s within the clothing industry have been resilient and have remained in business. This survey focused on the existing business strategies of SMME’s within the clothing manufacturing sector of Kwa-Zulu Natal. The main aim of the research was to establish the underlying factors of competitive advantage of SMME’s and to determine the strategic action taken by businesses in order to combat the impact of the sale of imported clothing in South Africa. In addition, an evaluation of the success of these strategic choices was carried out so that future business strategies for SMME’s can be developed to ensure sustainable competitive advantage.
Description: Thesis (M.Tech.: Business Administration)-Durban University of Technology, 2006 vi, 70 leaves
URI: http://hdl.handle.net/10321/84
Appears in Collections:Theses and dissertations (Management Sciences)

Files in This Item:
File Description SizeFormat 
Laljit_2006.pdf299.35 kBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s) 5

1,687
checked on Oct 19, 2018

Download(s) 10

1,771
checked on Oct 19, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.