Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/5291
Title: Creativity in marketing communication to overcome barriers to organic produce purchases : the case of a developing nation
Authors: Mkhize, Sandile 
Ellis, Debbie 
Keywords: Sustainability;Creativity;Organic fresh produce;Marketing communication;Eco-labelling;Barriers to organic consumption;0907 Environmental Engineering;0910 Manufacturing Engineering;0915 Interdisciplinary Engineering;Environmental Sciences
Issue Date: 13-Sep-2019
Publisher: Elsevier BV
Source: Mkhize, S. and Ellis, D. 2020. Creativity in marketing communication to overcome barriers to organic produce purchases: the case of a developing nation. Journal of Cleaner Production. 242: 1-9. doi:10.1016/j.jclepro.2019.118415
Journal: Journal of Cleaner Production; Vol. 242 
Abstract: 
The change from conventional to organic foods has been found to have benefits for environmental sustainability and for consumers’ health. Although a market for organic fresh produce has been found to exist in South Africa, consumption levels are low and there is incomplete understanding of the barriers to organic consumption. In this qualitative research interviews were conducted with participants...
URI: https://hdl.handle.net/10321/5291
ISSN: 0959-6526
1879-1786 (Online)
DOI: 10.1016/j.jclepro.2019.118415
Appears in Collections:Research Publications (Management Sciences)

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