Please use this identifier to cite or link to this item:
https://hdl.handle.net/10321/5291
Title: | Creativity in marketing communication to overcome barriers to organic produce purchases : the case of a developing nation |
Authors: | Mkhize, Sandile Ellis, Debbie |
Keywords: | Sustainability;Creativity;Organic fresh produce;Marketing communication;Eco-labelling;Barriers to organic consumption;0907 Environmental Engineering;0910 Manufacturing Engineering;0915 Interdisciplinary Engineering;Environmental Sciences |
Issue Date: | 13-Sep-2019 |
Publisher: | Elsevier BV |
Source: | Mkhize, S. and Ellis, D. 2020. Creativity in marketing communication to overcome barriers to organic produce purchases: the case of a developing nation. Journal of Cleaner Production. 242: 1-9. doi:10.1016/j.jclepro.2019.118415 |
Journal: | Journal of Cleaner Production; Vol. 242 |
Abstract: | The change from conventional to organic foods has been found to have benefits for environmental sustainability and for consumers’ health. Although a market for organic fresh produce has been found to exist in South Africa, consumption levels are low and there is incomplete understanding of the barriers to organic consumption. In this qualitative research interviews were conducted with participants... |
URI: | https://hdl.handle.net/10321/5291 |
ISSN: | 0959-6526 1879-1786 (Online) |
DOI: | 10.1016/j.jclepro.2019.118415 |
Appears in Collections: | Research Publications (Management Sciences) |
Files in This Item:
File | Description | Size | Format | |
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Mkhize_Ellis_2019.pdf | 486.62 kB | Adobe PDF | View/Open | |
JCP Copyright clearance.docx | 142.22 kB | Microsoft Word XML | View/Open |
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