Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/4723
Title: Adoption of social media for effective marketing by micro-hospitality businesses in KwaZulu-Natal, South Africa
Authors: Nkosana, Tenson 
Keywords: Small hospitality establishments;Social media marketing;Less economically developed countries;KwaZulu-Natal;South Africa
Issue Date: 2022
Abstract: 
The rise in popularity of social media as a marketing instrument has fundamentally
changed the way in which small to medium enterprises, and small hospitality
businesses in particular, interact with their clientele, especially in marketing their
products and services. These small hospitality establishments (formal
accommodation, guest accommodation, game lodges, events centres,
rest...
Description: 
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences Specialising in Hospitality and Tourism Management at the Durban University of Technology, Durban, South Africa, 2022.
URI: https://hdl.handle.net/10321/4723
DOI: https://doi.org/10.51415/10321/4723
Appears in Collections:Theses and dissertations (Management Sciences)

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