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Insight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirements

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Proceedings_3-8440-8625-0_DOK.PDF (4.46 MB)

Date

2022-05-29

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Publisher

Shaker Verlag

Abstract

Description

Keywords

Biases, Cross-cultural, Retailing, Fashion designers, Entrepreneurship, Germany, South Africa

Citation

Dobbelstein, T. and Pooe, B. 2022. Insight into the biases when measuring socioeconomics and demographics of consumers patronizing retail fashion design entrepreneurs: Germany’s perspective versus South African requirements. Presented at: Cross-Cultural Business Conference. 2022: 189-200.

URI

https://hdl.handle.net/10321/4080

DOI

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Research Publications (Management Sciences)