Corporate Social Responsibility (CSR) implementation in the KwaZulu-Natal hotels - barriers and drivers

Abstract

Hotels in the KwaZulu-Natal province in South Africa face vast barriers and drivers for Corporate Social Responsibility implementation. The study investigated the nature and extent of Corporate Social Responsibility implementation in the KwaZulu-Natal hotel sector. Challenges and benefits associated with Corporate Social Responsibility implementation in the sector were identified as well as how hotels report the Corporate Social Responsibility practices. The quantitative approach was adopted using self- administered questionnaires to collect primary data via electronic mail. The population comprised of 114 star graded hotels in KwaZulu-Natal, a total of 74 (65%) responses were obtained. The key findings in the study indicated that the hotel’s Corporate Social Responsibility practices focused on social, environmental, and economic pillars with specific activities related to each pillar. The major barriers to Corporate Social Responsibility implementation cost, knowledge and expertise, lack of training and opportunities, time, and thecomplexity of Corporate Social Responsibility, were identified as well as the drivers; profitability, positive business reputation, costs saving, improved branding, and improved public image. Hotels used websites, annual reports, and word of mouth to report their Corporate Social Responsibility practices.