Graduate employment in tourism and hospitality : attributes and challenges

Abstract

The tourism sector is often promoted as a significant employment generator. However, critical questions are frequently posed in terms of the nature of tourism employment and the numerous challenges faced by employees in this sector. Despite many employment opportunities being occupied by graduates, the sector is known to have limited potential for employment growth and progression. It is also evident that tourism and hospitality graduates tend to have an inaccurate understanding and unrealistic employment expectations of the sector. This study therefore examines the employment traits and challenges of tourism and hospitality graduate employees. A quantitative research design was utilised for the study, and a structured online questionnaire was used to collect empirical data from 133 tourism and hospitality graduates. The graduates were selected from a University of Technology using a stratified random sampling technique. SPSS was used to analyse primary data and generate descriptive and inferential statistics. The key findings of the study revealed that most respondents were currently employed in the tourism and hospitality industry on a full-time basis, many of whom found employment immediately and easily after the completion of their studies. Compared to the tourism and hospitality sector, graduate employees earned higher incomes in other employment sectors. Moreover, it was evident that graduates employed in the tourism and hospitality sector were faced with far more challenges than those that were employed in other industry sectors