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Title: The perception of small and micro enterprises in the city of Durban Central Business District (CBD), (Kwazulu- Natal) (KZN) towards financial planning
Authors: Mutanda, Mary
De Beer, Mary
Myers, Graham Trevor
Keywords: Financial planning;Gross Domestic Product (GDP);Small and micro enterprises;Financial statements
Issue Date: Apr-2014
Publisher: MCSER Publishing
Source: Mutanda, M.; De Beer, M. and Myers, G.T. 2014. The Perception of Small and Micro Enterprises in the City of Durban Central Business District (CBD) (Kwazulu- Natal) (KZN) towards Financial Planning. Mediterranean Journal of Social Sciences. 5(6). 153-163.
Journal: Mediterranean Journal of Social Sciences (Online) 
Poverty reduction and employment creation are some of the top United Nations Millennium Development goals. This can best be achieved through increasing employers. Many small and micro businesses are started every year but fail in their infancy due to lack of financial planning knowledge hence the purpose of this study which was to investigate and evaluate the perception of small and micro enterprises towards financial planning. This was a quantitative research method and a structured questionnaire was used to gather data. The research was carried out in Durban, South Africa and the results revealed that most of the small and micro enterprises do not understand what financial planning is, hence their inability to plan and manage their finances accordingly. Those who got advice from financial experts implemented it but in accordance with their particular businesses. It can be concluded that small and micro enterprises owner-managers in the Durban CBD working on their own or with the assistance of their accountants need to develop their financial planning knowledge skills if they are to succeed, grow and reap business benefits from the financial information they record.
ISSN: 2039-2117
Appears in Collections:Research Publications (Management Sciences)

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