Please use this identifier to cite or link to this item:
https://hdl.handle.net/10321/1088
Title: | Socio-demographics and their link to selection of charitable causes in South Africa : a correspondence analysis approach |
Authors: | Corbishley, Karen Margaret |
Keywords: | Causes;Cause Related Marketing;Non-Profit;Charity;Socio-Demographic Variables;Correspondence Analysis |
Issue Date: | 2014 |
Publisher: | Virtus Interpresss |
Source: | Corbishley, K.M. 2014. Socio-demographics and their link to selection of charitable causes in South Africa: A correspondence analysis approach. Corporate Ownership and Control. 11(2): 378-387 |
Journal: | Corporate ownership & control (Online) |
Abstract: | Cause related marketing describes an activity in which contributions are made to selected charities in response to customers' purchases. In South Africa, the number of causes requiring help is large due to the on-going shortage of funds and the number of people in need. The objective of this study was to establish the relationship between selected causes and socio-demographic variables. This was a... |
URI: | http://hdl.handle.net/10321/1088 |
ISSN: | 1727-9232 1810-0368 1810-3057 |
Appears in Collections: | Research Publications (Management Sciences) |
Files in This Item:
File | Description | Size | Format | |
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corbishley_2014_article_corp_own___control.pdf | 708.65 kB | Adobe PDF | ![]() View/Open |
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