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Title: Socio-demographics and their link to selection of charitable causes in South Africa : a correspondence analysis approach
Authors: Corbishley, Karen Margaret 
Keywords: Causes;Cause Related Marketing;Non-Profit;Charity;Socio-Demographic Variables;Correspondence Analysis
Issue Date: 2014
Publisher: Virtus Interpresss
Source: Corbishley, K.M. 2014. Socio-demographics and their link to selection of charitable causes in South Africa: A correspondence analysis approach. Corporate Ownership and Control. 11(2): 378-387
Journal: Corporate ownership & control (Online) 
Cause related marketing describes an activity in which contributions are made to selected charities in response to customers' purchases. In South Africa, the number of causes requiring help is large due to the on-going shortage of funds and the number of people in need. The objective of this study was to establish the relationship between selected causes and socio-demographic variables. This was a quantitative, cross-sectional study. Quota sampling was used, and questionnaires were administered to 400 candidates in major shopping centres. Correspondence analysis was used to compare and map the results of cause choices against the selected socio-demographic factors. The findings indicated that there are relationships between the demographic factors and the causes selected by the respondents
ISSN: 1727-9232
Appears in Collections:Research Publications (Management Sciences)

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