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https://hdl.handle.net/10321/1005
Title: | An evaluation of the emerging teen market in Durban, South Africa : some marketing implications |
Authors: | Veerasamy, Dayaneethie Robertson, Natasha |
Keywords: | Teen market;Nag and pester;Guilt consumerism |
Issue Date: | Jun-2012 |
Publisher: | International foundation for research and development |
Source: | Veerasamy, D. and Robertson N. 2012.An evaluation of the emerging teen market in Durban, South Africa: some marketing implications. Journal of Economics and Behavioral Studies, 4(6): 376-383. |
Journal: | Journal of economics and behavioral studies |
Abstract: | Children between the ages of eight and twelve, known as teenagers or teens, have become a lucrative customer base. These teens are considered to be ‘in between’ the traditional child and teenager stages of development. South African society has undergone a sweeping change in its vital institution–the family. Trends such as smaller family size, single parent households, dual incomes and postponing ... |
URI: | http://hdl.handle.net/10321/1005 |
ISSN: | 2220-6140 |
DOI: | 10.22610/JEBS.V4I6.338 |
Appears in Collections: | Research Publications (Management Sciences) |
Files in This Item:
File | Description | Size | Format | |
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veerasamy_2012_output.pdf | 515.43 kB | Adobe PDF | View/Open |
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