Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/1005
Title: An evaluation of the emerging teen market in Durban, South Africa : some marketing implications
Authors: Veerasamy, Dayaneethie 
Robertson, Natasha 
Keywords: Teen market;Nag and pester;Guilt consumerism
Issue Date: Jun-2012
Publisher: International foundation for research and development
Source: Veerasamy, D. and Robertson N. 2012.An evaluation of the emerging teen market in Durban, South Africa: some marketing implications. Journal of Economics and Behavioral Studies, 4(6): 376-383.
Journal: Journal of economics and behavioral studies 
Abstract: 
Children between the ages of eight and twelve, known as teenagers or teens, have become a lucrative customer base. These teens are considered to be ‘in between’ the traditional child and teenager stages of development. South African society has undergone a sweeping change in its vital institution–the family. Trends such as smaller family size, single parent households, dual incomes and postponing ...
URI: http://hdl.handle.net/10321/1005
ISSN: 2220-6140
DOI: 10.22610/JEBS.V4I6.338
Appears in Collections:Research Publications (Management Sciences)

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