Browsing by Author Cochetel, Fabrice
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2007 | An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself | Cochetel, Fabrice |
| 2006 | Residual brand awareness following the termination of a long-term event sponsorship and the appointment of a new sponsor | Mason, Roger Bruce ; Cochetel, Fabrice |