Browsing by Author Amegbe, Hayford

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
11-Dec-2023The dynamics of customer value and brand love among shoppers in emerging marketAmegbe, Hayford ; Hanu, Charles ; Zungu, Nkululeko PraiseGod
2023How does SME social media adoption drive marketing performance?Amegbe, Hayford ; Zungu, Nkululeko; Asamoah, Emmanuel 
2023SMEs social media adoption and financial and non-financial marketing performanceAmegbe, Hayford ; Zungu, Nkululeko PraiseGod; Hanu, Charles