Corbishley, Karen MargaretMason, Roger Bruce2017-06-012017-06-012011-06-21Corbishley, K. M. and Mason, R.B. 2011. Selection of causes according to socio-demographic status in South Africa. Journal of Promotion Management. 17(2): 228-240.1049-6491https://hdl.handle.net/10321/2454Cause related marketing links charities to the sales of products, brands, or services. The charity is mentioned in promotional campaigns and a percentage donated to the cause according to unit sales or turnover. This article aims to establish which charities are more popular with South African consumers, and whether different socio-demographic groups (age, gender, income, and education) prefer to support different causes. A quantitative study was conducted in South Africa using a structured questionnaire administered via interviews at shopping malls. Different groups were found to prefer to support considerably different causes and these causes were identified.17 penCause related marketingCharitiesCorporate social responsibilitySocio-demographic variablesSouth AfricaArticlehttp://dx.doi.org/10.1080/10496491.2011.580686