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An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself Cochetel, Fabrice Brand loyalty Surfing--South Africa Management--Dissertations, Academic Sports--South Africa--Marketing Sports sponsorship--South Africa Consumer behavior--South Africa Advertising--Brand name products--South Africa Brand loyalty--South Africa Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007. This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. M 2007-10-18T13:54:48Z 2007-10-18T13:54:48Z 2007 Thesis 306841 http://hdl.handle.net/10321/89 https://doi.org/10.51415/10321/89 en 162 p application/pdf