Please use this identifier to cite or link to this item: http://hdl.handle.net/10321/2451
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dc.contributor.authorMason, Roger Bruce-
dc.date.accessioned2017-05-26T11:26:00Z-
dc.date.available2017-05-26T11:26:00Z-
dc.date.issued2013-11-04-
dc.identifier.citationMason, R.B. 2013. Distribution tactics for success in turbulent versus stable environments : a complexity theory approach. Journal of Transport and Supply Chain Management. 7(1): 1-9.en_US
dc.identifier.issn1995-5235-
dc.identifier.urihttp://hdl.handle.net/10321/2451-
dc.description.abstractThis article proposes that the external environment influences the choice of distribution tactics. Since businesses and markets are complex adaptive systems, using complexity theory to understand such environments is necessary, but it has not been widely researched. A qualitative case method using in-depth interviews investigated four successful, versus less successful, companies in turbulent versus stable environments. The results tentatively confirmed that the more successful company, in a turbulent market, sees distribution activities as less important than other aspects of the marketing mix, but uses them to stabilise customer relationships and to maintain distribution processes. These findings can benefit marketers by emphasising a new way to consider place activities. How marketers can be assisted, and suggestions for further research, are provided.en_US
dc.format.extent9 pen_US
dc.language.isoenen_US
dc.publisherAOSIS OpenJournalsen_US
dc.titleDistribution tactics for success in turbulent versus stable environments : a complexity theory approachen_US
dc.typeArticleen_US
dc.publisher.urihttp://dx.doi.org/10.4102/jtscm.v7i1.112en_US
dc.dut-rims.pubnumDUT-003728en_US
item.grantfulltextopen-
item.fulltextWith Fulltext-
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