Browsing "Faculty of Management Sciences" by Subject Complexity theory

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Showing results 3 to 4 of 4 < previous 
Issue DateTitleAuthor(s)
Apr-2016The influence of the level of environmental complexity and turbulence on the choice of marketing tacticsMason, Roger Bruce ; Dobbelstein, Thomas 
Apr-2014Marketing communications and environmental turbulence : a complexity theory viewMason, Roger Bruce