Please use this identifier to cite or link to this item: http://hdl.handle.net/10321/116
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dc.contributor.authorMosala, Palesa Robin
dc.date.accessioned2007-10-22T13:29:21Z
dc.date.available2007-10-22T13:29:21Z
dc.date.issued2007
dc.identifier.other307585
dc.identifier.urihttp://hdl.handle.net/10321/116
dc.descriptionThesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 x, 164 leavesen
dc.description.abstractAccording to postpurchase behaviour theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). When an inconsistency between attitudes or behaviours (dissonance) occurs, some change must be made in order to eliminate this behaviour. In the case of a discrepancy between attitudes and behaviour, it is most likely that the attitude will change to accommodate the behaviour. The objective of this study is to determine the extent of post purchase behaviour amongst tertiary students, with specific reference to the Durban University of Technology.en
dc.language.isoenen
dc.subjectUniversities and colleges--South Africa--Evaluationen
dc.subjectCollege students--South Africaen
dc.subjectCollege students--South Africa--Social conditionsen
dc.subjectCollege students--South Africa--Attitudesen
dc.subjectCognitive dissonanceen
dc.subjectConsumer behavioren
dc.subjectMarketing--Dissertations, Academicen
dc.titlePost purchase behaviour (cognitive dissonance) amongst students at a selected higher education institutionen
dc.typeThesisen
dc.description.levelMen_US
item.grantfulltextopen-
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Appears in Collections:Theses and dissertations (Management Sciences)
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